The Galaxy S7 may be almost identical to the Galaxy S6

The Galaxy S6 was built from the ground up as a completely new smartphone, which makes it more like the beginning of a new line of flagships rather than a continuation of the Galaxy S line, but don’t expect the Galaxy S7 to do the same. Some reports out of South Korea suggest that the Galaxy S7 will be almost identical to the Galaxy S6 in terms of design, as Samsung wants to focus more on improving the performance and specs. Other reports claim that the device will be unveiled at MWC 2016 in Barcelona this coming February.

As some of you might recall, the Samsung Galaxy S6 series was known internally as “Project Zero”, on account that the device has been built from the ground up as a brand new flagship device. This fact is reflected primarily by the handset’s overall design, which is very different from what we got used to from Samsung’s Galaxy S lineup during the last few years. With that being said, the question is whether or not we should expect a similar overhaul from the upcoming Samsung Galaxy S7, and apparently the answer is “no”. In a quest to maintain its market supremacy as Chinese smartphone makers gain more popularity with each passing quarter, Samsung will apparently try to keep the Galaxy S7’s production costs down, by focusing more on internal upgrades and less on overhauling the design. As such, according to recent reports from Korea, the Samsung Galaxy S7 will see almost no change in design compared to this year’s SGS6 lineup, and instead the company will strive to improve the smartphone’s more vital features, such as camera/display quality and performance.