Akira Morikawa, the former CEO of Line, has a new video startup called C Channel which launched yesterday. The company aims to be a lifestyle magazine, video website hybrid that focuses on content relating to fashion, food, pop culture, and travel, and it just raised around $4.1 million from a number of investors to help do so.
Today marks the official launch of C Channel, the new video startup headed by former Line chief executive officer Akira Morikawa. So far, the company has raised 500 million yen (about $4.1 million) in funding from investors including GMO Venture Partners, i-Stye, Asobi System Holdings, Gree, Nexyz, B Dash Ventures, MAK Corporation, and Rakuten. Morikawa was officially replaced by chief operating officer Takeshi Idezawa at the beginning of this month, but the transition was first announced in December. As our sibling site TechCrunch Japan reports, C Channel is positioning itself as a combination lifestyle magazine/video site that showcases content related to fashion, food, travel, and pop culture. Each video is just one minute long, the better to capture short attention spans, and most are shot and edited by professionals. C Channel’s target audience is young women in their teens to thirties.