There was a promise that emerged when the popularity of the iPhone merged with the ease of transactions on the Apple Store. It made developing tiny pieces of software potentially very profitable. Free apps continue to flood in, making paid apps less necessary.
Every iOS developer needs to listen to _DavidSmith’s most recent podcast episode,Real World Price Dynamics with Lauren Smith (it’s just 22 minutes).
Lauren is just one anecdotal data point, but you would not believe how many people I’ve met over the last few years who have said the exact same things to me. This is definitely the majority opinion: