Target finally finds less-creepy way to track shopper habits online

by Connor Livingston December 15, 2013, 6:20 PM 1.2k Views

We all know that Target and other major retailers are keeping close tabs on our lives and interests via our shopping habits. Well, the braintrust at Target is testing a new social tool with a different spin on gathering and disseminating customer interests.

Target Corp. is testing a Pinterest-powered shoppable online catalog called the “Target Awesome Shop.” It is promoting the site via Target’s social and online channels, including Target’s desktop and mobile web sites.

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Written by Connor Livingston

Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.