When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot's social media ...
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Facebook’s first foray into physical gifts fails
They wanted to play in the world that Amazon and other companies have dominated for a while. They weren't asking for much, just a little taste of the gigantic ...
New ways hackers are stealing your identity
As you read this, hackers everywhere are hard at work trying to obtain your personal information and steal your identity. It's scary, but it's also a common ...
13 signs that social networking has taken over your life
It’s hard to imagine a life without social networks. I mean, what would we do without access to Facebook and Twitter? How would we go about expressing our ...
The wrong ways (and right way) to do contests or giveaways on Facebook
There's a trend on Facebook that simply won't die. Many business pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to ...
Be thankful about real life on social media
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn't ...
The art of getting retweets (with addendums)
There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout, it's ...
Vinstagram? How a Vine-like feature on Instagram could change Facebook
Anyone who loves the Vine app for Twitter knows two things - it can be a lot of fun and it's a shame it shows up as a link on Facebook rather than a ...
#Instagram: the savior of small businesses
When a group of people from a business begin to engage in ways of promoting their businesses what are some of the ways that pop into their heads right away? ...
Use social media to educate consumers… and possibly blow their minds
The days of businesses focusing their efforts on entertaining their fans on social media are behind us... at least they should be. Today, people expect more out ...
Four types of Facebook posts that businesses can rotate if they must
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put ...
Reach versus inaccuracy: should social media be at the forefront during a crisis?
The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many turn first to social media, plugging ...
Social media is the leader in disaster response
What is the first thing that pops into your mind during or after a disaster? Well during the course of each and every year 800,000 people are affected by these ...
As Home fails, Facebook tries a lifeline with dock feature
The primary goal of Home, Facebook's Android app that basically takes over your phone, was to keep people more connected on their mobile devices than they ...
Social media loves animals. Thankfully, humans do as well.
If there's one thing that plays well, almost universally, on social media, it's animals. From pets to wild beasts, animals dominate social media pictures and ...