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When you want to get some pretty good data on using social media for marketing, one of the best people to turn to is Dan Zarrella, Hubspot’s social media scientist. “Mad scientist” may be a better phrase for him, but he’s crazy like a fox when it comes to Twitter. This latest round of insights […]
They wanted to play in the world that Amazon and other companies have dominated for a while. They weren’t asking for much, just a little taste of the gigantic pie of retail goods for delivery. Now, flowers, stuffed animals, and cupcakes are being replaced by gift cards and digital redemption codes. It’s okay. Very few […]
As you read this, hackers everywhere are hard at work trying to obtain your personal information and steal your identity. It’s scary, but it’s also a common part of today’s online landscape. With cyber crime in mind, here are some new ways hackers are infiltrating your online world and taking what they want. Malware […]
It’s hard to imagine a life without social networks. I mean, what would we do without access to Facebook and Twitter? How would we go about expressing our feelings, keeping up-to-date with the lives of acquaintances and browsing an entire collection of someone’s photos without being branded as a stalker? It’s a scary prospect, right? […]
There’s a trend on Facebook that simply won’t die. Many business pages continue to offer giveaways, contests, and even “exclusive” games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it […]
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to […]
There really is more art than science when it comes to getting retweeted on Twitter. For individual influencers and organizations with a lot of clout, it’s easy. Justin Bieber could post a link to a blank white page, call it “A white bunny in a snow storm”, and still get thousands of retweets. For the […]
Anyone who loves the Vine app for Twitter knows two things – it can be a lot of fun and it’s a shame it shows up as a link on Facebook rather than a video. This could change if Techcrunch is correct about their report that Facebook is adding a Vine-like video feature to Instagram […]
When a group of people from a business begin to engage in ways of promoting their businesses what are some of the ways that pop into their heads right away? Some think through commercials other through billboards and some might think by putting ads in the newspaper and magazines. But in today’s fast paced business […]
