Autoplay video ads still on the horizon for Facebook
Michio Hasai
Facebook isn’t ready to unveil the video ads that it has been telling marketers about for more than a year. But it’s launching a test to determine the impact of…
Browsing Tag
Facebook features
16 posts
The wrong ways (and right way) to do contests or giveaways on Facebook
JD Rucker
There’s a trend on Facebook that simply won’t die. Many business pages continue to offer giveaways, contests, and even “exclusive” games on Facebook in order to get more fans. It…
How branding posts set up power posts on Facebook
Louie Baur
There are several different ways that businesses go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way…
How to start over with a Facebook page
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses…
What do abandoned Facebook pages say about a business?
In many ways, Facebook has lost some of its luster as a business tool. It isn’t that it’s not possible to properly market a business on the platform. It’s that…
Why your posts are seen (or go unseen) on Facebook news feeds
EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense…
Five social media don’ts for aspiring musicians
Tommy Swanson
Going viral today matters as much as having a hit record. But you don’t want to do it in the wrong way. Social media platforms are the world’s kiosk, and…
Paid Facebook messages to celebrities – the new fan mail?
Tara McGoldrick
How desperate are you for your favorite celebrity to read your letter? The Guardian reports the introduction of a new initiative by Facebook that allows users to send a celebrity…
Facebook has more female users but much more male journalists covering it
It was probably just a statistical anomaly. There’s not chance that a social network that is comprised 3:2 women over men would intentionally invite a shockingly high percentage of male…
Facebook news feed redesign may be better for everyone except businesses
Facebook is redesigning their news feed again and this time it looks like a very positive set of changes. The social network has been notorious over the years for making…
The most important Facebook page tip that nobody’s telling businesses
In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.” No, I don’t…
5 types of Facebook content that make local businesses stand out
In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard to post content to Facebook…
If you’re doing Facebook right as a business, there will be haters
There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who…
Facebook pages app review
Nick Renna
It’s about time! Finally there is an iPhone app for Facebook page administrators to be “on-the-go” and still be up to date with their fans. As a community manager, my…
5 features we’d like to see on Facebook
Drew Hendricks
Millions of people all across the world use Facebook, and it is currently the most popular social networking website in the world. Whether you are updating your status, checking someone’s…
Significance of Facebook’s ‘like’ button and its value for brands and pages
Sohail Qaisar
Welcome to the digital era, where we have bid farewell to old marketing tools. Now brands successfully promote themselves by using social media platforms, especially with the help of Facebook…
