Tomorrow's Buyers

Playing to tomorrow’s customers on social media helps decision makers today

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or...
Avatar of JD Rucker JD Rucker
2 min read
Tornado Crisis

Reach versus inaccuracy: should social media be at the forefront during a crisis?

The use of social media to report events has become a normal occurrence. Any time anything happens that is newsworthy, many...
Avatar of Lorie Wimble Lorie Wimble
36 sec read
Customer Relations

5 ways companies can use social media to manage customer relations

The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a...
Avatar of Drew Hendricks Drew Hendricks
2 min read
Facebook Burning

Some businesses just want to watch the Facebook burn

There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook...
Avatar of JD Rucker JD Rucker
1 min read
impact football infographic cable satellite industry

Football, television viewing habits, and customer service

Americans crave football and appreciate a positive customer service experience. They pay, on average, about $100 a year for sports programming....
Avatar of Brian Wallace Brian Wallace
56 sec read

Should car dealers focus on technical expertise instead of price and gimmicks?

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily...
Avatar of JD Rucker JD Rucker
1 min read

Why customer location matters

Location is essential when it comes to marketing, but most think it is their business location that matters the most, which...
Avatar of Amanda Ryan Amanda Ryan
22 sec read

Ways you are part of the CRM funnel without even knowing it

As a smart consumer, you’re probably aware that you’re being “managed,” but what you might not realize is what big business...
Avatar of Adria Saracino Adria Saracino
2 min read

Verizon’s “Share Everything” plans make everything unlimited for up to 10 devices

Verizon has had its share of foibles over the last few months over how their customers interact with their cellular plans....
Avatar of Lorie Wimble Lorie Wimble
29 sec read

Businesses can’t hide from social media wrath

There was a time when an unhappy customer was an unhappy customer. Best practices said to deal with their concerns, empathize,...
Avatar of Scarlett Madison Scarlett Madison
30 sec read