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T-Mobile will no longer be carrying BlackBerry devices

By the looks of it, BlackBerry chief John Chen wasn’t appeased by T-Mobile’s attempt to make peace, in fact, things have only escalated: T-Mobile will no longer carry any BlackBerry device. In a press release today, the company formerly known as RIM announced that it has chosen not to renew T-Mobile’s license to sell its products when it expires on April 25th, 2014.

BlackBerry will not renew the license of T-Mobile US to sell its products when it expires later this month, the smartphone maker said. The announcement by the Canadian company comes after a dispute in February with the fourth-largest carrier in the U.S. for promoting Apple’s iPhone 5s at a discount to its BlackBerry customers. BlackBerry CEO John Chen wrote in a blog post in February that like its loyal customers who expressed outrage to T-Mobile, the company was also outraged by the carrier’s move. “What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion,” Chen wrote about T-Mobile’s email promotion.

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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