T-Mobile just went thermonuclear on the telecom industry

Good news for T-Mobile customers or anyone looking to become a customers: the self-described Uncarrier will now cover the cost of your smartphone, pay off your early termination fees, and won’t increase your prices, only decrease them. On top of all of that, T-Mobile has promised that all of its promotional plans are now permanent, so you don’t have to worry about missing an opportunity. 

John Legere just can’t seem to leave well enough alone. Today, during an event held to announce Un-carrier 9.0 − Un-carrier for Business − the President & CEO of T-Mobile unveiled not one but two new major Un-carrier™ initiatives for consumers as well. First, with T-Mobile’s new ‘Un-contract,’ customers will now have more certainty in their wireless pricing than ever before. Consumers and businesses alike can now rest assured that their Simple Choice rate plan won’t go up as long as they’re a T-Mobile customer and keep their plan − and even customers with unlimited 4G LTE will lock in their rates for a minimum of two years. The Un-carrier also launched ‘Carrier Freedom™,’ a new move where T-Mobile will now cover all outstanding phone and tablet payments up to $650 per line when customers switch to T-Mobile − freeing 29 million people currently trapped at AT&T, Sprint or Verizon to make the move.