They were hoping that they would have the type of boost that Apple received when they launched the iPad 2. Unfortunately for Microsoft, the innovations didn’t seem strong enough following an initial device that didn’t impress in the first place.
The latest iteration of Microsoft’s would-be iPad killer, the Surface Pro 2, will have upgraded hardware, primarily a processing chip and camera.
And it will have an attractive price point, something Microsoft already is promoting via a big budget ad campaign tied to NFL football games.
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