Sony to introduce its own cloud-based TV service

Sony’s cloud-based TV service, as yet not officially named, was introduced by Andrew House, president and group CEO of Sony Computer Entertainment, as part of a presentation by Sony topper Kazuo Hirai. The service will include both live TV and recorded programs from streaming VOD services like Netflix. The service will begin testing in the U.S. later this year.

Sony announced a new cross-platform media streaming service today during its second keynote presentation at CES 2014. The cloud based product would offer both live TV and on-demand video content and will begin public testing in the U.S. later this year, according to Sony Computer Entertainment CEO Andrew House. House also offered a few details on how the new service would work, describing a system of personalized menus tailored to each member of your household. Users can easily search through live and on-demand content on a single device, and will also receive recommendations based on their viewing history and what their friends are watching.