Brian Molidor Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

Sony assures us that the Xperia Z4 smartphone will launch this year

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Sony may have introduced the Xperia Z4 Tablet at MWC 2015 but, to the disappointment of many, the company failed to announce the Xperia Z4 smartphone that everyone was hoping for. However, Sony Mobile Vice President Tim Harrison has more or less confirmed that the company is working on its next flagship smartphone and has made it clear that Sony hasn’t adopted a one-year release cycle. 

Earlier in the year, we brought you word that Sony Mobile was not planning to introduce its flagship smartphone at MWC 2015. The event has come and gone and now the question on everyone’s lips is when we may see the possible launch of the Xperia Z4. There has also been speculation that the MWC no-show could hint towards a yearly flagship product cycle. However, this has been dismissed by a couple of Sony Mobile executives at MWC this week. First of all, Tim Harrison Sony Mobile’s VP of Global Communications ruled out the move to a traditional move to a 12-month cycle, referring to a phasing of products more than anything else. Pierre Perron, VP of Sony Mobile Western Europe went on to say that they won’t launch a new device just for the sake of it. Instead, there is increasing focus on the consumer experience. “We will continue to launch beautiful hardware but it’s not the only thing anymore,” said Perron.

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Brian Molidor Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

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