Justin Maas Justin Maas is a social media community manager at fishbat. He has worked on accounts in a variety of industries such as skin care, jewelry, and food. He graduated magna cum laude from the University of Miami with a BSC in Advertising.

Social media and the “ironic” hit

1 min read

Rebecca Black Friday

Social media has clearly permeated out lives so much that it is now influencing the other media that we consume. This is extremely clear in the world of music. I see the songs popping up on my Facebook news ticker and it seems like my entire friends list is listening to the same songs. For the most part people have always listened to very similar music, but more and more I am seeing an increasing trend of the “ironic” hit.

I don’t know if this is a new phenomenon, but I first noticed it with the rise in popularity of Rebecca Black’s song Friday. We all know and love (or hate) it. The song features timeless lyrics like “Gotta be fresh, gotta go downstairs, gotta have my bowl, gotta have cereal” and “Tomorrow is Saturday And Sunday comes afterwards”. This song gained popularity initially for being incredibly awful, but then a funny thing happened. People heard the song so much that they began to like it and listen to it often. It was a phenomenon I had never seen. A terrible song is made fun of and then people begin to actually like the song, but in an ironic way.

[youtube]http://www.youtube.com/watch?v=kfVsfOSbJY0[/youtube]

I believe we are currently seeing the same phenomenon take place with the dramatic rise in popularity of Carly Rae Jensen’s song “Call Me Maybe”. I’ve heard for weeks how stupid the song is while I’ve been playing it loudly and proudly. It’s a well known fact that I only listen to one genre of music: the hits. Now after weeks of being ridiculed more and more of my friends are listening to Call Me Maybe and rocking out to it. Another ironic hit has been born. 120 million YouTube views don’t lie.

[youtube]http://www.youtube.com/watch?v=fWNaR-rxAic[/youtube]

Am I onto something here? I think so. The next time you see the meteoric rise of an ironic hit remember where you first heard the theory, then turn up the radio and sing along.

Avatar of Justin Maas
Justin Maas Justin Maas is a social media community manager at fishbat. He has worked on accounts in a variety of industries such as skin care, jewelry, and food. He graduated magna cum laude from the University of Miami with a BSC in Advertising.

Chicago tried and failed to use big data to…

Have you ever seen the movie Minority Report? If you haven’t, all you need to know is that it’s about a special police unit that’s able...
Avatar of Sal McCloskey Sal McCloskey
1 min read

Twitter can’t get in trouble for allowing ISIS activity…

Members of ISIS have been using social networks like Twitter to recruit new members and spread their propaganda, and many people feel that Twitter...
Avatar of Louie Baur Louie Baur
1 min read

Snapchat has surpassed Twitter in monthly usage

Twitter is boring, Snapchat is fun. Twitter is confusing, Snapchat is simple. Twitter is still struggling to attract new users, Snapchat has just passed...
Avatar of Connor Livingston Connor Livingston
46 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *