Social media analytics startup Sprinklr raises $40 million in funding

Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014.  Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr. As part of the BI write up, they say, “Sprinklr targets large companies that need massive social, CRM and enterprise communications management needs.”  

Sprinklr, a social media analytics and management startup for enterprise companies, announced on Tuesday it raised a $40 million Series D round of venture financing. The round, which was led by Iconiq Capital with participation from Battery Ventures and Intel Capital, will be used to continue Sprinklr’s growth of headcount and infrastructure over 2014. Sprinklr offers a dashboard and set of tools for corporations to manage their social media activities across a number of services like Facebook, Twitter and LinkedIn. So for example, a brand can schedule regular tweets, monitor their customer base’s response to those tweets, and respond in kind.