Snapchat wants to start producing its own content

In its quest to diversify and monetize itself, Snapchat has apparently decided to become an online publisher. The company has reportedly hired a bunch of journalists and video producers that will be producing in-house content for the company that will help Snapchat enter into the world of content creation, something that the likes of Facebook and Twitter have only dabbled in.

Snapchat, known for self-deleting pictures that disappear after seconds, is planning to hold your attention for longer. Digiday says the company is planning to produce its own content in-house when it launches its “Discover” feature later this month, having hired a number journalists and video producers in recent months to help it become a full-fledged online publisher. The company’s ad-supported Discover service, which will also publish content provided by other sources such as CNN, ESPN, and Vice, was originally expected to launch in November. It was previously thought that the new service would primarily dole out news, photos, and video clips provided by partners, but Snapchat already has some limited experience of content creation.