Sharp To Enter 3D TV Market This Summer

Japan’s Sharp Corp has announced that the company will begin offering 3D-capable LCD televisions later this summer in Japan. Sharp Corp. has high hopes for the new design and it is expected to be the industry’s next biggest thing.

Popular rivals such as Samsung and Sony Corp have already seen large success with their 3D TV models and Sharp Corp hopes to see the same interest in their 3D-capable LCD. The new design features the world’s first 3D TV which uses four-primary-color-technology and offers brighter and more vivid images.

“We are now one step closer to such things as 3D displays with the world’s best quality or the ultimate display,” Sharp Executive Vice President Masafumi Matsumoto told a news conference on Monday.

According to research firm DisplaySearch, the demand for 3D-capable TVs is expected to grow from an estimated 2.5 million in 2010 to over 27 million units in 2013.

Sharp Corp is also planning to release 3D displays for cellphones, Blackberries, iPhones, etc, which will not require the use of 3D glasses. However, Sharp’s 3D TV will require glasses so that viewers can have the full experience.

The large company is currently producing over 400,000 units per month but plan to double the figure by March 2011. The 3D-capable LCD TV is supposed to be available throughout North America this summer but no exact date has been released yet.

[As Reported By: Reuters]