Send your friends food and drinks with their email address or phone number

A Seattle-based social gifting platform called Gratafy is enabling users to send their friends food and drinks from local restaurant using their friends’ email addresses or phone numbers.

Starting today, you can send your friends and family members gifts using only their email address or phone number. This new trick comes from Gratafy, a Seattle-based social gifting platform launched last year, which lets you digitally share gifts that everyone generally likes: food and drinks. The gifts come from participating restaurants and bars in Los Angeles and Gratafy’s hometown of Seattle. You can think of the service as an new take on the restaurant gift card, but one you can buy from the web or your phone, and offering a broader selection of cards than just those for big chain restaurants – like you might pick up at your local drug store, for instance.