Secretive e-commerce software developer secures $5 million in seed funding

A secretive e-commerce software developer called Sellvana secured $5 million for its seed funding round, VentureBeat reported. The names of the investors in New York and other funding specifics were not disclosed. The company has also remained tight-lipped about other details regarding the company, such as information about clients who are currently beta testing the platform.

Sellvana, a mysterious e-commerce software developer, closed a $5 million seed round from unnamed investors in New York Wednesday. With its website promising “soon you will enjoy e-commerce,” details of the funding, the investors behind it, and the customers beta-testing the software, were scant. And that’s the way Sellvana chief financial officer Felix Machlis, 38, wants it. At least for now. “We see an opportunity for a better-performing e-commerce platform,” Machlis told VentureBeat. “There is a revolution in e-commerce open-source software. Sellvana is easy to use, and learn.”