Samsung’s attempt at a social media app is destined to fail

From time to time, Samsung will release a new product in an area that it’s not familiar with which will inevitably fail, and the tech community will laugh and wonder what the hell the company was thinking. The latest such product is Waffle, the company’s new content-sharing social media app that offers something most of its competitors already have, but nothing that they don’t. In fact, the only thing that separates the app from its competitors is the waffle-like grid-based design that inspired its name, and Samsung itself has admitted that it’s prepared to kill off the app in the event that it fails, which we all know is exactly what’s going to happen. 

On the heels of closing one of its poorly received media efforts, Samsung is now trying to get into another hard-to-crack medium with a new social media app named Waffle. Using a familiar grid layout, Samsung hopes to connect its users via the same way they’re already connecting. Here’s how Samsung describes Waffle: “Waffle, a new content-sharing application, hopes to change that. Boasting a user interface that resembles the grids on a waffle (hence the name), the app enables users to create a new feed of expandable content. They can also add to existing related content, as if contributing to a communal graffiti wall. For example, a travel enthusiast might start a feed with a photograph taken on her latest trip to Tokyo. Then, others might add, say, a digital doodle of a sumo wrestler, a quote about traveling or an image of some beautifully plated sushi. In this way, Waffle offers a new, differentiated service that illustrates multiple points of view to generate a collaborative story.” Once you post a picture, others in your social circle can post additional images around it, creating a ‘waffle’ of socialization. It’s seemingly endless, too, so I hope you’re hungry. Waffle is essentially same thing you can get from established social services, but possibly (probably?) limited to Samsung users. That always works well.