Samsung makes a rap song about corporate diversity… seriously

Every so often, Samsung goes off its very focused, formal path and does something truly bizarre. The Galaxy S4 unveiling at Radio City Music Hall still ranks as the company’s strangest, most surreal moment; we’re not sure that can ever be topped. But dammit, Samsung’s going to try. The company has posted a new video to its Samsung Tomorrow YouTube account that shines a spotlight on diversity and accessibility programs within its workforce. Nothing strange about that. It’s your standard corporate / HR move. But the magic here is in Samsung’s delivery. 

All the big tech companies are getting into the habit of releasing sustainability reports, or updates on how the company is minimizing its impact on the environment. Samsung has a report like that, too, but it also released a rap video to go along with it. I’ll hand the mic off to Samsung. We’ve provided the lyrics of Samsung’s rap here for you. So, to summarize: Samsung has 286,284 employees, 40% of which are women. And they apparently care a lot about diversity… and making sure things are handicap-accessible. But despite the title of the video, the rap makes absolutely no mention of Samsung’s actual sustainability efforts or resource conservation. And the video’s subtitle mentions “talent management,” but doesn’t offer any further details besides the fact that women “don’t have to worry” after giving birth — they can just “sit back and relax.” For all the details of Samsung’s sustainability, check out the company’s page. And if you absolutely love these lyrics and this rap, check out more from the Korean rapper Mad Clown.