Brian Molidor Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

Opera wants to transform app installations into subscription services

37 sec read

The mobile app business model has gone largely unchanged since its inception. Developers typically either offer their apps for a one-time fee or make them free to use and collect revenue via in-app advertising or microtransactions. Opera Software, the company responsible for the Opera browser, has come up with a new approach to apps that has found a ton of success in other markets: subscriptions.

For entertainment services such as Netflix and Spotify, the all-you-can-eat model has been tremendously beneficial — both have racked up millions and millions of subscribers to date. When it comes to offering mobile applications, though, that idea of subscriptions hasn’t really taken off. Regardless of whether you’re an independent developer or a major brand, you depend heavily on storefronts like Apple’s App Store or Google Play to sell and promote your content. But Opera Software, known mostly for its web browsers, wants to change this. With its new Subscription Mobile Store initiative, Opera wants to give companies a platform to offer their apps through, as the name suggests, a subscription service.

Avatar of Brian Molidor
Brian Molidor Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

Apple is purging hundreds of thousands of apps from…

It may be the end of summer, but that isn’t stopping Apple from doing a bit of spring cleaning. Tomorrow, coinciding with the launch...
Avatar of Alfie Joshua Alfie Joshua
1 min read

This app let’s you buy the food that restaurants…

Just because it’s not fresh doesn’t mean it’s not edible. For people willing to eat food that’s old, but not too old, a new...
Avatar of Brian Molidor Brian Molidor
1 min read

Why is Line listed on both an American and…

Line hasn’t found much success here in the West, which is why it might seem odd that the company decided to list itself on...
Avatar of Lorie Wimble Lorie Wimble
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *