Netflix teases 4K streaming straight to UHD TVs

Netflix has been talking up its ability to stream Ultra HD resolution video and CPO Neil Hunt reiterated those “next year” promises to Stuff.tv. Specifically, he indicated the streamer has deals to offer 4K video via embedded players on UHD TVs from several manufacturers that will be announcing them at CES.

Netflix will stream the second season of its Emmy award-winning political drama House of Cards in 4K Ultra HD. The streaming service will be offering 4K programming through smart TV apps available on the next generation of 4K TVs, Netflix Chief Product Officer Neil Hunt tells Stuff. “We’re not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they’ll be announcing them at CES,” he says.