Motorola thinks customization may be enough to fight the Apple Watch

The the launch of the Apple Watch fast approaching, other companies that are interested in the smartwatch market are desperately trying to find ways to compete and distinguish themselves Apple’s own smartwatch. Motorola’s solution comes in the form of customization with a new version of Moto Maker which will grant users an impressive amount of customization for their Moto 360 smartwatches. 

In March, Motorola will flip on a new version of Moto Maker, the tool it created to let users design a Moto X to their exact specifications. This time, though, it won’t just be for smartphones: Motorola will soon allowing you to customize your own Moto 360 smartwatch. You’ll be able to choose from three watch casings: silver, black, and champagne gold. Then you’ll choose a band, which comes in two sizes, in either leather or metal. (Motorola’s careful to not designate the sizes “male” and “female,” but that’s obviously the idea.) Lastly, you can select one of 11 watch faces, picking the one that will appear the first time you turn your watch on. There are a couple of new watch faces, and Motorola finally offers the gorgeous single-link band it teased in its first promo video nearly a year ago.