Mobile site vs apps

Ever since mobile devices really started becoming a primary method of surfing the internet and performing various online tasks, experts have debated over whether businesses and organizations need mobile websites, mobile apps, or both to help their presence online. In many ways, it comes down to goals – is it bulk exposure or user stickiness that’s important?

This infographic breaks down the statistics surrounding the two types of mobile engagement styles. Click to enlarge.

From: Denver Honda Dealers Via: MDG Advertising Hat Tip: Honda Thomasville