Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

Microsoft will soon bring Cortana to Windows Phones in the UK

1 min read

Champing at the bit for a slice of Cortana action? The torturous waiting period is almost up. The Windows Phone UK Twitter and Facebook accounts have both sent out a teaser picture of Cortana’s ominous blue circle along with the caption, “Soon.” As this was done specifically by the UK profiles, it would suggest that the Windows Phone 8.1 personal assistant is due to be rolled out to Brits in the not-too-distant future. So far, Cortana has only been made available as a beta in the US, but a global rollout is set to begin later this year.

The thing about voice assistant software is that worldwide adoption can prove tricky. This is because people around the world speak all sorts of languages. Even the English language will range in accent and tone, depending on which part of the world speaks it, meaning that it is not a one-size-fits-all solution. The good news is that as far as UK users are concerned, Microsoft has teased on its Twitter page that Cortana will soon be brought to the region. Given that the account used to post the teaser was the UK account for Windows Phone, chances are that this announcement will most likely be targeted at UK users. What this means is that Cortana should now officially support the UK. Prior to this, Windows Phone users were able to go ahead and download the Windows Phone 8.1 preview. They could also trick the OS to enable Cortana by saying that they were in the US. However we suppose mileage varied, depending on their accents and pronunciation, but given its official support is coming soon, perhaps Cortana will function more smoothly for UK users.


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Michio Hasai Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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