Microsoft uses eye tracking to argue that Google distorts search results

Google has already made a few concessions to please European antitrust regulators worried about fair placements in web search results. However, Microsoft doesn’t feel those sacrifices are good enough, and it claims to have scientific proof that more changes are necessary.

Google’s EU antitrust adventure is getting a bit repetitive – the company proposed concessions and was told to try harder, then Google tried again and again. And now the companies whose complaints kicked this whole thing off, Microsoft being the ringleader, have said they’re still not happy with what Google is proposing.