Microsoft and AOL are now partners in the burgeoning video-distribution arena. AOL content like HuffPost Live, Moviephone, and the Arlington, Va.’s multimedia partners like TMZ and Martha Stewart will be available through Microsoft’s Bing Apps for Windows and Windows Phone and the MSN network. The move shows how large multimedia companies are joining forces to share material to reach more consumers outside their own networks.
Online media group AOL Inc said on Friday it would offer its video content on Microsoft Corp’s platforms, starting this summer. Microsoft’s MSN and Bing apps for Windows will get content from AOL’s HuffPost Live, TechCrunch and Moviefone as well as its partner sites, including ESPN, TMZ, and Martha Stewart. The content will include AOL’s library of nearly 900,000 videos, all 15 AOL On channels and original series expected to launch next week, the company said. Technology powerhouses like Microsoft and AOL are flexing their muscles as storytellers, parading TV network-style shows before advertisers at an annual digital content showcase in New York next week.