They didn’t have a very successful first run at the tablet market with the Surface. Now, Microsoft hopes to lure people in with the second iteration, one that is supposedly much more powerful and useful than anything else in the market. Will you buy into that?
Microsoft’s latest ad promoting its line of Surface tablets is a break from tradition. Instead of choreographed dances or snarky attacks ads, the new commercial highlights features on the Surface 2 and Surface Pro 2 it thinks consumers will like the most. The result is a sleek minute-long video that shows the best of what Microsoft has to offer.