JD Rucker JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Microsoft is naive if they really believe these technologies will connect families

1 min read

Family Together

Family Together

The technology that Microsoft has been envisioning for the future is astounding, realistic, and will give us the opportunity to be more productive. That much is true. What’s not true is that they say these technologies will help bring families together. Judging by the recent history of technological advances, that’s the exact opposite effect of the technologies they describe in their video, “Microsoft’s New Envisioning Center: Live, Work, Play.”

Take smartphones, for example. They are technological wonders that allow multiple methods of communication from face-to-face video interaction to simple text, social media, or even phone calls themselves. The ability to communicate with our families has improved, but the frequency hasn’t necessarily gone up at all. For many, it has gone done. Go to a restaurant and look around at families with teen children. Are they actively engaged with each other or are parts of the family fiddling with their smartphone?

The same holds true for the improved entertainment devices and media delivery systems that are now available. It’s not uncommon for a family with multiple televisions, multiple tablets, multiple computers, multiple gaming consoles, and multiple smartphones to be connected to their own devices more than they connect with their family. Some would argue that it has always been this way to some extent, but studies have shown that true “family time” has diminished during the digital age. When was the last time you played a board game as a family?

The sad reality is that technological advancements and improved connectivity lead us to be more connected to our gadgets and gizmos and less connected to our families. Game consoles and televisions may be made for multiple users, but everything else is really a personal digital experience. I remember growing up as a young kid watching M.A.S.H. with my parents. I didn’t get half of the jokes at first but over the years it became a thing for our family. There was no need for parental decrees as some are suggesting today because back then, there was one television and I was stuck watching whatever my parents watched. That was how it was and I wouldn’t have changed it.

Don’t get me wrong. I’m not suggesting going back to the stone age. We’re already down this path and we will continue to accelerate barring a major catastrophe. I’m not even suggesting that these technological advancements are a bad thing. All I am saying is that it’s not realistic to show us these amazing future technologies and classify them as ways for us to spend more time with our families. Grandma won’t be reading stories to the kids at night. There will be an app for that. We won’t be sharing the touch screens at home just because they’re bigger. We’ll be using our own touch screens in our own rooms doing our own things. If you look at the image¬† above, the one taken from the end of the video where they start preaching about bringing the family together, you’ll notice that one thing is missing from the happy image: technology.

Here’s the video:

[youtube]http://www.youtube.com/watch?v=ho00x7ZvDLw[/youtube]

 

Avatar of JD Rucker
JD Rucker JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of both Judeo Christian Church and Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Netflix can only stream 1080p content through Microsoft Edge

Microsoft’s new web browser doesn’t have much going for it, and at the moment, there isn’t a reason to use it instead of Google...
Avatar of Brian Molidor Brian Molidor
52 sec read

Microsoft might be preparing to launch the Xbox One’s…

This generation of consoles has been lackluster to say the least, but the sales numbers haven’t reflected that. In fact, the PlayStation 4 is...
Avatar of Alfie Joshua Alfie Joshua
1 min read

Nobody can waste billions of dollar better than Microsoft

I’m not one to laugh at other people’s failure… except that I am, and one of my favorite targets to laugh at is Microsoft...
Avatar of Brian Molidor Brian Molidor
1 min read

Leave a Reply

Your email address will not be published. Required fields are marked *