Microsoft has abandoned its preference for platform exclusivity under the leadership of Satya Nadella and has started an aggressive expansion into cross platform software with a bunch of new acquisitions. The latest such acquisition is supposedly Prismatic, a social recommendation network for Android and iOS that describes itself as a social news reader.
Since Satya Nadella took the reins from Steve Ballmer just over a year ago, Microsoft has been on an aggressive acquisition spree of cross platform apps and services. Most recently, the company bought the iOS email app Acompli then relaunched it as Outlook for iOS. Microsoft also bought Sunrise, the popular calendar software with an iOS app. Aside from Microsoft and Apple, other interested buyers include or included Facebook, Google, and Yahoo (anyone missing?). Competing with Apple’s TestFlight acquisition last year, Microsoft even bought the beta distribution service Hockeyapp at the end of last year. Adding to its list of recent mobile app acquisitions, TechCrunch reports that Microsoft is now eyeing Prismatic, a social recommendation network with apps for both iOS and Android. Prismatic describes itself as a personalized and social news reader.