Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

Mercedes invisible car campaign is relatively brilliant

24 sec read

Mercedes Invisible Car

Some say less is more when it comes to marketing. Mercedes takes “less” to a new level in the marketing of their F-Cell vehicle line.

The concept is simple and brilliant. To demonstrate that a vehicle has no emissions, they made an “invisible” vehicle to represent its lack of a footprint on the environment. By covering one side of the vehicle in LEDs, they’re able to let people see through it via a camera mounted on the other side. The results of the publicity stunt will be seen over time but it highlights a creativity that has evaded the German luxury car manufacturer for a while.

[youtube]http://www.youtube.com/watch?v=ZIGzpi9lCck[/youtube]

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Rocco Penn A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

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