Live video platform, SnappyTV, is being acquired by Twitter

Twitter, just like Facebook, is a social media service. While bought platforms offer up a different experience, both are trying to include more features and tools that will attract more users and keep current users interested. We’ve seen Twitter acquire a variety of companiesin the past, and it looks like Twitter’s latest acquisition is that of SnappyTV. Twitter has announced this on their blog and according to a post by SnappyTV, “Through this partnership, people have been able to turn to Twitter to view highlights from major events from world championships to TV and awards shows to Presidential elections, just to name a few.” The good news is that for those who do use SnappyTV’s services, it does not appear that there will be any disruptions.

Twitter has agreed to acquire SnappyTV, a live video platform, to boost its Twitter Amplify program, the company announced early Thursday. Terms of the deal were not immediately disclosed. SnappyTV, founded in 2010, is a cloud-based platform that allows users to edit and share clips from TV broadcasts quickly. The platform is used by many brands and some of Twitter’s media partners to share video clips in real-time and through Amplify, a program that let partners promote television clips on Twitter. “As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos,” Twitter said in a blog post announcing the deal. “To that end, we’ve agreed to acquire SnappyTV.” “With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms,” the SnappyTV team said in a blog post. “Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world.”