LG has been dropping hints about a new “super premium” smartphone that it’s working on for a few months, but now the company is trying to downplay those claims a bit, saying that the device is meant to compete with the likes of Samsung’s new Galaxy Note 5 and Galaxy S6 Edge Plus, as well as Apple’s next smartphones. Cho Juno, the chief of LG’s mobile division, announced earlier this week that the company has another flagship smartphone planned for this year, but it’s not going to be super premium, so I guess it’s just going to be regular premium.
As some of you might recall, back in March, during MWC 2015, LG’s mobile chief, Cho Juno, told the press that LG is working on releasing a new smartphone that would surpass the G series. The mysterious contender was pegged for an H2 2015 release, which means we should be getting closer to its alleged debut. Sure enough, shortly after yesterday’s executive and staff meeting at LG Twin Tower in Seoul, Cho Juno told the press that LG will release its next flagship in the fourth quarter of 2015. However, while earlier in the year we’ve been told great things about this new “Super Premium” device, Cho Juno now seems to downplay the whole thing. LG’s next flagship phone will be aimed at competing with the recently launched Samsung Galaxy Note 5 / S6 Edge+, as well as the upcoming iPhone 6s and 6s Plus. This is a rather ambitious plan, but up until now it made a lot of sense considering Cho Juno’s earlier statements regarding the “Super Premium” device that will surpass the existing G series.