It’s only natural for social networks to display posts in chronological order, which is what Instagram has always done, but this often results in posts that are more interesting or relevant to users being drowned out by other, more recent posts. That’s why Instagram is planning to emulate its parent company, Facebook, by using algorithms to determine which posts you’ll enjoy the most and then put them at the top of your feed, rather than the most recent posts.
Your Instagram feed has been chronologically ordered since the inception of the popular image (and now video) sharing social network. This keeps things tidy and orderly, but Instagram no longer believes this method works best. The Facebook-owned social network states users miss about 70% of their feed on average. This is because Instagram has grown so much that most shared images get drowned in a sea of other photos. Sadly, many precious gems you would enjoy looking at get buried in there too. The solution? They claim the best way to go about it is to apply a similar algorithm to the one we have seen Facebook use. Instagram is looking to prioritize your feed by taking into account what matters to you. This may include your relationship to the user, how much you like an artist and other complex factors. If Instagram’s algorithms say a post is more relevant, it will be pushed to the top… waiting for you to open the application. The new experience is set to launch “in the coming months”, so you have some time to complain or praise, if you so choose to.