Instagram has finally decided to make it so that videos loop indefinitely in your feed, a feature which many people have been begging the company to add and one that Vine has had for quite some time. Photos are Instagram’s bread and butter and, despite some valiant efforts, the service hasn’t managed to distinguish itself as a video app as well, at least not to the extent that Vine has.
Instagram is taking a leaf from another vine — quite literally — after it updated its app to make videos on its service loop in users’ feeds, just as they do on Twitter’s video service, Vine. Facebook-owned Instagram introduced 15-second videos to its hugely popular photo sharing service 18 months ago. Despite also adding a very cool hyperlapse video app to encourage more clips, the video side has yet to catch up and it’s fair to say that Instagram is still best known for photos. That’s almost certainly a major reason for making clips repeat over and over, although it will also be a boon for advertisers, who will now enjoy better odds that their videos will be seen by Instagram’s 300 million monthly users.