Hulu is promoting itself by sharing GIFS on Tumblr

GIFS are one of the most popular methods of telling stories on the Internet, be it a funny clip or an interesting bit of information, and Tumblr is one of the most popular mediums for sharing these stories. That’s why Hulu is turning to Tumblr to help promote the content on its own service by posting various television show clips in the form of GIFS on Tumblr. 

Hulu wants to make it easier for you to share GIFS of your your favorite TV shows. The company launched The Perfect GIF Monday, a searchable Tumblr dedicated to animated GIFs from the TV shows it streams. The Tumblr currently has more than 1,400 GIFs for 100 different shows. Right now, the GIFs are a mix of classics like I Love Lucy and Star Trek: The Original Series and shows currently on the air like The Mindy Project and Saturday Night Live. The site sorts GIFs into three main sections: shows, actions and reactions and also has a “featured tags” section that displays popular tags. You can search for GIFs by show or by hashtag, an experience that will be very familiar to those used to searching Tumblr for animated GIFs.