HP is looking to sell off its online photo sharing service Snapfish

Hewlett Packard purchased online photo sharing service Snapfish back in 2005 for over $300 million. The service is currently part and parcel of HP’s printing and personal systems group but if a report is to be believed its time at HP might be limited. The company is reportedly exploring a sale of Snapfish. HP is said to have held talks about a sale with multiple industry buyers and private equity groups.

Hewlett-Packard Co is exploring the sale of its Web-based photo sharing service Snapfish, and has held discussions with multiple private equity and industry buyers, a person with knowledge of the situation said. Snapfish, which HP bought for more than $300 million in 2005 and currently sits within its printing and personal systems group, is considered non-core for the company, the person said, asking not to be named because the matter is not public. A spokesman for HP declined to comment. Last year, HP replaced the printing and personal business’ long-time head Todd Bradley with former Lenovo executive Dion Weisler. Bradley has since left the technology company, to join Tibco Software Inc as its president.