Here’s everything you need to know about the new Moto X

The Moto G is an excellent mid-range smartphone, but it’s Motorola’s next flagship device that has us the most excited. Known as the Moto X Play and the Moto X Style, these two premium smartphones are going to take on the likes of the Galaxy S6 and iPhone 6 not with the power of hardware, although the specs are pretty damn good, but with the power of affordability. The Moto X Play will run you $299 while it’s larger brother will cost $349.

Motorola is launching a new version of its popular low-priced Moto G and two new versions of its Moto X, as it attempts to compete at both the low and high end of the smartphone market. It is continuing its strategy of producing Android devices that undercut the competition, challenging both inexpensive Chinese manufacturers and the premium Samsung and Apple brands. The Moto G launched in 2013 and redefined how good a low-cost smartphone could be. The new, third generation Moto G is less revolutionary and more evolutionary, picking up features but also rising in cost. The new Moto G starts at £159 with 8GB of storage, which is £20-30 more than the original phone and the second generation that launched last year. For that extra money Motorola’s added waterproofing to IP67 standards, something typically found in only high-end devices, and a new improved 13-megapixel camera.