Hashtags are the primary language of the social networking world, a world which has managed to inetgrate itself into virtually every aspect of our lives. You can see evidence of this in last night’s Super Bowl ads, of which, more than half contained hashtages for social networks such as Facebook, Twitter, and even Snapchat.
Half of all ads aired during the NFL Super Bowl XLIX featured hashtags for social networks, with Facebook being mentioned most often and Snapchat making its TV debut, reports Marketing Land. The blog reviewed 56 promos shown during this year’s Super Bowl and found that 28 of them included hashtags, accounting for 50 percent. This reflects a slight drop since 2014. Facebook was mentioned in four commercials, while Twitter fell behind with three. Snapchat showed up for the first time in Universal’s ad for its upcoming film Pitch Perfect 2. The remaining hashtags were accompanied by URLs.