Google’s logo just got its biggest redesign since 1999

Now that Google is becoming a subsidiary of Alphabet and going through the largest corporate restructuring in its history, a lot of things are going to be changing, and what better way to symbolize this change than with a new logo? The new design is still being rolled out for all of Google’s products, but if you go to the Google home page you’ll see a neat little animation of the company’s original logo being erased and replaced with the new one. 

First they changed their name, now they’ve changed their logo. Google introduced a new sans-serif and slightly toned-down four-colour logo on Tuesday in the biggest redesign since 1999. Google said the new design would soon be seen across all its products. Google’s homepage introduced the redesign with an animation that wiped away the old logo and drew the new one. “Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,” the company said in a blogpost. The company said the redesign was meant to reflect the way that people interact with Google products across many different platforms, apps and devices. “It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”