Google will be posting your face on ads

It was only a matter of time before Google upped the ante on their ads. With Facebook finding success with their primary asset – faces – Google is heading down the same road. There’s a reason that this was a Friday update. They hope nobody will notice going into the weekend.

Google, following in Facebook’s footsteps, wants to sell users’ endorsements to marketers to help them hawk their wares.

On Friday, Google announced an update to its terms of service that allows the company to include adult users’ names, photos and comments in ads shown across the Web, based on ratings, reviews and posts they have made on Google Plus and other Google services like YouTube.