Google wants to take the pain out of reading emails with Inbox

Opening an email could become a thing of the past, if ‘Inbox’ can get the right information up front. Google launched a new email app called “Inbox” Wednesday that strips essential information from your incoming messages, displaying it in a stream similar to a social media newsfeed. Rather than display messages by subject line, Inbox cuts straight to the body of your emails and attempts to prune out everything but the essential bits, such as flight times, event invitations and attached photos. 

Google has introduced a new email app, from the same team that builds Gmail, but intended as something completely different from Gmail. Inbox is the app, and it looks like it might owe some inspiration to Mailbox, and to Google Now. The new Inbox app is available to a limited user group only, and will be expanding its user pool via an invite system similar to the one that Google used for Gmail. It is available cross-platform, however, as an app for iOS, web and Android. You can also email Google at [email protected] to request access, if you don’t like your chances of getting an invite from a friend. What Inbox does differently than Gmail is present you with your information in a way that’s aimed at making content contextually relevant, instead of just presented as it comes in. Email’s evolution has resulted in an unwieldy system – what began as system for occasional correspondence from a single virtual location is now something with take with us everywhere, with a volume that can baffle users.