So the most commonly heard comment at Google Cloud Platform Live was: How will Amazon respond? It has a chance to do so Wednesday at its Amazon Summit in San Francisco, just up the street from the Google event. The quick story out of Google’s event Tuesday is it cut prices across most major services and all regions, for the moment robbing AWS of its low-cost provider championship.
Google is launching a wide range of updates for its Cloud Platform today that aim to make it more competitive in a market where Amazon Web Services is still the de facto platform for cloud-based applications. To say that Google is getting aggressive is likely an understatement. The company today announced huge price cuts across virtually all of its services that generally undercut its competitors. For example, the cost of Compute Engine dropped 32 percent across all sizes, regions, and classes. Cloud Storage prices are down 68 percent and Google BigQuery on-demand prices are down 85 percent.