China is one of the most important markets for technology companies but it has proven to be be difficult for foreign companies to expand in the country, just as it has proven difficult for Chinese companies to expand to foreign countries. One of the ways that Google is trying to overcome this is through a new YouTube channel in China that’s geared towards Chinese app developers.
Even as China continues to block its services, Google has started a localized YouTube channel for developers in the country, aiming to bring more Chinese-made apps to its platforms. The new YouTube channel, announced on Monday, will serve up videos discussing Google technologies such as Android, either translated with subtitles, or spoken in Mandarin Chinese. The company announced the channel about four months after it opened Google Play to developers based in mainland China. The country is already home to a burgeoning number of developers, both large and small, who are making apps for Android, the most popular mobile OS in China. By opening up its Google Play store, the U.S. search giant is hoping to help Chinese developers sell paid apps over the platform. In return, Google will transfer revenue generated by the apps directly to the developers’ bank accounts.