Lorie Wimble Lorie is the "Liberal Voice" of Conservative Haven, a political blog, and has 2 astounding children. Find her on Twitter.

Google has reportedly put its premium Android Silver program on hold

1 min read

Google’s Android Silver program was first rumored by Android Police back in April as a “premium sale and support” experience for users. In human speak, this means Google wanted to make Nexus-like devices with more manufacturers rather than just its one yearly release. Now that plan may be on hold. The Information’s Amir Efrati says that internal changes within the company, specifically the departure of one of its chief architects Nikesh Arora who oversaw partnerships among carriers and manufacturers for Google, caused delays. However, Google’s newly launched Android One program, which looks to create a baseline standard for global low-end smartphones, could also be more important to the company at the moment.

The oft-rumored Android Silver program was supposed to showcase the best smartphones running Android as Google intended it. It was to be backed with a major presence in carrier retail stores and publicized with big, expensive ad campaigns. That’s all hearsay, of course; Google has never confirmed anything regarding Android Silver. But now, it sounds like the company may be having doubts about such a plan. The Information claims that Android Silver is currently “on hold,” with some employees expressing “serious doubts” that — if Google were to move forward — it would ever be a success. The departure of one key executive, Nikesh Arora, seemingly threw a huge wrench into the whole thing. Arora served as Google’s longtime sales boss before his sudden exit in July, when he left for SoftBank. Crucially, he was also in charge of Google’s business relationships in the mobile industry, both with wireless carriers and phone makers, according to The Information’s report. His leaving probably didn’t do Android Silver any favors, but partners including carriers, manufacturers, and retailers also offered up a “mixed reaction” to Google’s idea. So it sounds like you won’t be seeing an Android Silver display — with high-end phones powered by near-stock Android and free of most carrier bloat — at Verizon or AT&T stores anytime soon. Maybe the whole concept was too good to be true. For now, Google’s clearly got other priorities.

Source
Avatar of Lorie Wimble
Lorie Wimble Lorie is the "Liberal Voice" of Conservative Haven, a political blog, and has 2 astounding children. Find her on Twitter.

Google and Huawei might be working on a new…

Google and Huawei might be joining forces once again. According to a tweet from Evan Blass, once of the most respected leakers in the...
Avatar of Brian Molidor Brian Molidor
1 min read

Google is killing off yet another thing that nobody…

Google isn’t afraid to experiment, and as a result, the company ends up having to kill off a lot of products and services that didn’t end...
Avatar of Michio Hasai Michio Hasai
1 min read

The next version of Android will be called Android…

A little more than a month after asking Android users to suggest names for the next version of Android, codenamed Android N, Google announced...
Avatar of Lorie Wimble Lorie Wimble
38 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *