Angela West Copywriter by day, Angela's ultimate dream is to open a Fallout-themed pub featuring authentic Squirrel on a Stick and wait for staff with Pip-Boys.

Google Confirms Site Speed is Factor in How It Ranks Websites

44 sec read

website speed

website speed

Google confirmed officially on its blog that it takes site speed into account when it decides how highly a website will be ranked on its search engine results. While usability experts have been preaching fast loading times for a while, the official announcement from Google casts the need to have a fast-loading website in stone.

Google stated on its blog that it has conclusively proven with internal studies that when a site takes a long time to load, users spend less time on it, thus making it less attractive to Google than a site that loads quickly enough for the visitors to want to stay on it.

What wider implications does this have for the web? This may put the nail in the coffin of flash websites with notoriously long load times, and sites that make use of larger pictures without backend processes in place to reduce file sizes.

Google suggests the following tools to use in order to gauge page speed:

  • Page Speed, an open source Firefox addon.
  • YSlow, tool from Yahoo that shows page speed.
  • WebPagetest shows load performance and gives an optimization checklist.

It is fair to say that if Google is recommending them, they are probably the tools you want to be using.

Avatar of Angela West
Angela West Copywriter by day, Angela's ultimate dream is to open a Fallout-themed pub featuring authentic Squirrel on a Stick and wait for staff with Pip-Boys.

Google and Huawei might be working on a new…

Google and Huawei might be joining forces once again. According to a tweet from Evan Blass, once of the most respected leakers in the...
Avatar of Brian Molidor Brian Molidor
1 min read

Google is killing off yet another thing that nobody…

Google isn’t afraid to experiment, and as a result, the company ends up having to kill off a lot of products and services that didn’t end...
Avatar of Michio Hasai Michio Hasai
1 min read

The next version of Android will be called Android…

A little more than a month after asking Android users to suggest names for the next version of Android, codenamed Android N, Google announced...
Avatar of Lorie Wimble Lorie Wimble
38 sec read

Leave a Reply

Your email address will not be published. Required fields are marked *