Does the world need another will.i.am smartwatch? Gucci thinks so

Not very many people actually want a smartwatch and even less want one that will.i.am made, but that hasn’t stopped Gucci from collaborating with the rapper to produce his second smartwatch. Vogue wrote a nice piece about the device that shows us that the smartwatch will do pretty much everything every other smartwatch does except that this one is cooler because Gucci and will.i.am made it!

I don’t know if I’m quite having a breakdown, but I’m certainly sitting at my desk having some kind of adverse physical reaction to the fact that will.i.am has pumped another wearable device into this consumer electronics landfill we call Earth. Yes, Mr I.Am has made another smartwatch. The thing is being produced in collaboration with Gucci, who along with will.i.am are lending their name to a device that will almost certainly be of no actual value. According to a breathless press release in Vogue, it will have “the ability to make and receive phone calls; send and receive text messages and emails; hold music, maps, and your calendar; track your fitness; and even possesses a “sophisticated personal assistant” activated by voice command”. It’s a strong, independent, cellular-enabled wearable, that doesn’t need a phone in order to work.