The year is 2054. While preventing murders before they happen is the plot device driving the movie “Minority Report,” one of the most memorable aspects of the movie was the way that advertisers found and targeted people. As people passed by virtual billboards, retina scanners would identify them and target ads specifically to their needs. Is this close to the reality of our not-too-distant future?
That’s the question that our friends at BuySellAds tackled when they put together the infographic below. First, take another look at the scene from the movie:
Augmented reality. Facial (and eventually retinal?) recognition. Location-based targeting. These are things that we are starting to see more and more of today. Perhaps we don’t have to wait 43 years to get a Guinness beer ad tailored specifically to us as we walk by.
Click to enlarge.