Dell Grapples Apple in Latest Campaign

Dell is so cute. Remember that totally handy OS guide they posted about how to choose between Windows and Ubuntu? This is the same kind of cute.

In a bid to compete with Apple, Dell is amidst an ‘Apples to Apples‘ campaign which sees its Studio line go head to head with none other than the MacBook Pro. Both are powered by the Intel Core I7, and Dell’s 15″ model is $950 bucks, compared to the Macbook Pro 15-inch’s $2199 tag. Seems like a steal for comparable power.

But Dell’s not being entirely honest, not only conveniently omitting the fact that Dell’s I7 is a 1.73GHz chip (next to Apple’s 2.66GHz), but also pitting its lowest price machine against Apple’s creme de la creme.

Typical business practice? Well, yeah. It’s not like this doesn’t happen a lot, in every industry. But come on, Dell. We’re geeks. We got this locked down. Who you foolin’?