Cox is planning to launch an internet TV service

Cox is working on a commercial pay service that will allow users to stream television shows over the internet making it one of the first cable companies to break away from the traditional cable infrastructure.

After running a trial in Southern California earlier this summer, Cox is now working on a commercial pay TV offering that would stream live TV over the internet, according to a report by LightReading. Details on that upcoming service are still scarce, but delivering TV over the internet as opposed to traditional cable infrastructure would allow Cox to reach customers outside of its home market, and compete more directly with companies like Comcast and Time Warner Cable.